At elementary schools all around the country there are kids earning points and rewards for trying to improve their behavior or work on particular skills. The rewards are usually specific to the student’s interests such as additional technology time, reading with a friend, eating lunch with their teacher, etc. but these average rewards were not enough for one Sandy Hill third grader. Kamden VanMaanen wanted more. Kamden has a unique interest in laundry detergent and one of his teachers, Olivia Kool, found a way to capitalize on that passion and make life a little easier at home too.
“Kamden started off by earning ipad time which did not seem to be a big enough incentive for him. As his classroom teacher Mrs. Ryan and I got to know Kamden better, we quickly learned about his love for Gain laundry detergent. Students with autism often have high interest areas and Gain detergent is something that Kamden is passionate about and talks about on a daily basis. He has even gotten many teachers and students to switch to using Gain for their laundry. He can tell you everything you would ever need to know about laundry detergent and the different scents. When I noticed that the ipad time was not really an incentive for him, I started thinking about what could we do differently to help him have good days at school. One day, I asked him if he had a good day would he like to earn some Gain laundry detergent. His face lit up when I asked him this. The first couple of days I went out and bought laundry detergent and he was highly motivated to earn that reward. Mrs. Ryan and I definitely noticed a difference with Kamden when he was earning the laundry detergent.”
Kamden’s mom, Amanda, decided to continue the reward at home and was also buying Gain for Kamden, which was adding up for both mom and teacher! This fall Mrs. Kool got an idea: “I wrote a letter to Meijer and Procter & Gamble. In the letter, I told them that I was a special education teacher who had a 3rd grade student who was obsessed with Gain laundry detergent. I told them how he tells everyone that Gain is the best detergent because it “has a wonderful scent and makes you open the world of fragrance.” Mrs. Kool told the companies in her letter that Kamden earns ipad time to watch Gain commercials on YouTube and asked if they’d be willing to send detergent samples as his rewards.
“About a month later I got an email from Michael Kadzban the Buyer for Laundry and Cleaning Supplies for Meijer. He told me that he and Todd Vishnauski from Procter and Gamble secured some Gain supplies for Kamden along with some other things for him. They personally wanted to come meet Kamden and drop off the goodies they got for him. Michael and Todd were amazing! They brought tons of Gain samples for Kamden as well as Gain t-shirts, notepads, water bottles, and an official certificate from the Gain team.”
Michael and Todd “were amazed at how well the students in Kamden’s class embraced Kamden’s passion for Gain detergent and how happy the students were to see the excitement in Kamden’s face when they came to their class. Todd from P&G said it best when he told the class that the makers of Gain have a term for people who love their product. These people are called Gainiacs. That is what Kamden is, a true Gainiac.”
Amanda VanMaanen, Kamden’s mom is grateful for the support of the teachers and staff at Sandy Hill for their love and care for their family. “Kamden was thrilled to have Todd and Michael visit him in the classroom. He couldn’t stop grinning and talking about it constantly for a long time. He told every person he knew about it. I think it was wonderful to get his class involved. They were all so excited for Kamden and it made his love of detergents a little more relatable. I think Kamden felt so proud and excited to spend a little part of the day sharing his favorite topic with everyone. The staff has been so supportive of his fixation, even sending pics of their detergent purchases. Mrs. Kool went above and beyond to send out the request and to set this up for him! It certainly helped with our budget for supplying laundry detergent incentives for Kamden too. We are so proud to be a part of a school that truly cares for and supports our son!”
Kamden loves his teachers and friends and he really likes science. He says he loves all the subjects in school except math, which many of us can relate to. He thinks that Mrs. Kool is a good teacher because “she’s really nice and she does nice things for me like asking the guys [from P & G and Meijer] to come to school. She’s a good listener and she likes laundry detergent too. She has a cool down corner that I really like.”
Sandy Hill principal, Jon Mroz, knows that Kamden’s story has already impacted the students in Kamden’s class and the entire school. “This story is important to share because Kamden is an amazing young guy, with a one-of-a-kind personality. With the help and support of the Sandy Hill teachers, we have seen a tremendous amount of growth with Kamden in many areas over the years. Kamden’s story has allowed other students an opportunity to understand that everyone has differences, and that we can accept those differences with an open mind and open heart.”